Marketing Department
How to stay ahead of your agency fees
Always keep track of your budgets, optimise your agency fees and reduce manual work through marketing spend management
But keeping all activities, invoices and budgets under control while creating multi-channel campaigns with multiple agencies, creatives and freelancers can be quite challenging.
The challenges while managing spend on agencies, freelancers, or creatives
The challenges while managing spend on agencies, freelancers, or creatives
Marketing campaigns and projects frequently encounter changes in scope, objectives, or market conditions, requiring flexibility in budget allocation. Striking the right balance between accommodating changes and managing budgetary constraints is crucial for successful campaign execution.
Without a centralized system in place, tracking spending across various projects, campaigns, and agencies can become disjointed and inconsistent, making it challenging to monitor budgets effectively.
Marketing campaigns often require careful planning and coordination to ensure timely execution and delivery. However, short lead times or last-minute changes can disrupt this process, leading to rushed or suboptimal outcomes and increased costs.
Many marketing departments still rely on manual processes for managing invoices, contracts, and payments to external service providers, which can be time-consuming, error-prone, and inefficient.
Marketing campaigns often involve input from multiple stakeholders, including internal teams, external agencies, freelancers, and executives. Managing communication, feedback, and decision-making among these various stakeholders can be challenging, particularly when conflicting opinions or priorities arise.
Our Solution for your challenges.
With consalio’s marketing spend management software, you can take control of your agency costs, optimize your marketing investments, and drive greater business value from your marketing initiatives. Get started today and unlock the power of data-driven marketing decision-making
Marketing spend management: analytics & forecasting of your agency costs
Gain full visibility into your marketing spend across all agency relationships, campaigns, and projects. Our platform aggregates data from disparate sources, providing you with a consolidated view of your agency costs in real-time. Track expenditures, analyze trends, and identify cost-saving opportunities with ease.
Time sheets review & approval workflow
Our intelligent time sheet analysis enables you to detect anomalies and deviations from billing guidelines. The approval workflows streamline and automate the entire approval process, avoid lengthy invoice renegotiations and improve efficiency in your agency relationships.
Stay within your budget with our monitoring function
Plan and forecast your marketing budgets with confidence using consalio’s monitoring function. Our platform leverages historical spend data and predictive analytics to help you accurately forecast future agency costs. Set budget targets, monitor performance against targets, and adjust allocations as needed to stay on track.
Benchmarking of service partners
Generate comparable insights about your service partners, track their performance over time and identify trends. Consalio’s platform aggregates data from multiple sources, providing you with a holistic view of each service partner’s performance across various dimensions. Use insights to communicate expectations, set performance targets, and drive accountability.
For better insights & more transparency - Get In touch with us.
Book a demo now and explore all the possibilities.
